- stretch stretch [stretʆ] verb1. [transitive] FINANCE if something stretches an amount of money or a supply of something, it uses it up so you have hardly enough for your needs:
• Our finances are stretched to the limit.2. [intransitive, transitive] FINANCE to make an amount of money last longer than usual by being careful how it is spent and not wasting it:
• All departments are having to stretch their budgets.3. [intransitive, transitive] MARKETING if a company stretches a brand, it starts to use an existing brand name on a different type of product, hoping that people will buy it because they recognize the name:
• Following Coca-Cola's decision to market clothes, people asked how far a brand can be stretched.
* * *Ⅰ.stretch UK US /stretʃ/ verb► [I] if money or other resources stretch to something, they are enough to buy or pay for something: »
MPs and many within the pensions industry are concerned £400m will not stretch far enough.stretch to sth »
Our budget won't stretch to hiring any new workers.► [T] to make money or resources last longer than was originally planned: »
City officials are currently struggling with how to stretch limited water supplies.► [T] if something stretches money or other resources, it uses nearly all the money or resources available so that there is very little left: be stretched to breaking point/the limit »
The aviation infrastructure has been stretched to breaking point.be stretched thin »
When people and funding are stretched thin, companies may find they're not putting enough resources behind the ideas that promise the greatest shareholder returns.stretch a budget/finances »
The takeover will stretch the company's finances.► [T] MARKETING to use a brand that already exists to sell new and different products and services: »
The company is trying to stretch its brand to cover anything that can be sold online.► [T] to force someone to use all their intelligence or skills: »
My current job isn't really stretching me enough.Ⅱ.stretch UK US /stretʃ/ noun● a stretch — Cf. a stretch● 20 hours/5 days/6 weeks, etc. at a stretch — Cf. 6 weeks at a stretch● work/be at full stretch — Cf. work/be at full stretch
Financial and business terms. 2012.